It all started


Conductor of Light are Håvard Legreid & Jørgen Håland, two friends with a love for design and an interest in original solutions.

Legreid is the man with the button machine. He is an illustrator, designer and art director, and has made buttons for a while, including a collection based on exclusive fabric remnants from a local tailor.

Håland is the man with the plan. He is a designer specializing in 3D visualization, branding and animation. Håland loves to learn new techniques and new ways to solve problems. On a trip to London he discovered reflective tweed in a bike shop, and brought a new idea back to Norway.

From there the ball started rolling.

It was primarily men we wanted to reach. Men are worse than women to use reflectors, and the tweed fabric also has a look that could appeal to men. But where one begins is not always where you end up, and our buttons are used and appreciated by tweed-loving men as well as women, and everyone else searching for a reflective accessory that looks good.

photography by: Jacob Lysgaard. Jørgen & Håvard at bryggen Bergen.

photography by: Jacob Lysgaard. Jørgen & Håvard at bryggen Bergen.


Mr. Holmes

The name “Conductor of Light” originate from Sir Arthur Conan Doyle's tale of Sherlock Holmes and the Hound of the Baskervilles. In a reply to Watson, Holmes declare: “It may be that you are not yourself luminous, but that you are a conductor of light. Some people without possessing genius have a remarkable power of stimulating it.”

Sherlock is the archetype of a tweed-dressed gentleman so we think it fits our product very nicely. Whether you are a genius or not, our sturdy and elegant buttons will make you too a conductor of light.